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track_opened_mails

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Background Info

Tracking pixels (also known as beacons) let you track email opens. Once imbedded in an email, a tracking pixel connects to a 1x1 pixel GIF file stored on LUCY. When the tracking pixel is viewed, it pulls the GIF file from the web server, creating a logged event that lets you know if the user opened the message.

Restrictions

If the mail client has turned off automatic image loading, then the image will not be loaded from LUCY and therefore you will not be able to track if the user opened the email. Most mail clients (Outlook etc.) today have disabled automatic image loading. As a result you won't see if users opened the emails. But you still will be able to track clicked links within the email.

Configuration

Email tracking can be enabled in the scenario settings within the campaign:

track_opened_mails.1467274630.txt.gz · Last modified: 2019/07/25 12:51 (external edit)