A hyperlink based campaign will send users a mail with a randomized tracking URL within the mail. If users click that hyperlink they get redirected to an external webpage which needs to be defined within the campaign. As a result a hyperlink only campaign does not contain a webpage hosted on LUCY, it only contains a message template (mail or SMS) which a hyperlink.
To start a "hyperlink campaign" go through the following steps:
If you mark "include training" and you want to set up an Awareness course - you can find information here Awareness (eLearning) Settings
All information regarding advanced settings you can find here - Expert set up. You can always set up these settings after creating a campaign.
Please consult this article about different redirection options.