track_opened_mails
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track_opened_mails [2016/06/30 10:17] – created lucy | track_opened_mails [2018/12/24 09:11] – add "Preliminary downloading image" section lucy | ||
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- | ===== Background Info ===== | + | ===== About tracking technologies |
- | Tracking | + | Tracking an opened |
- | ===== Restrictions ===== | + | * Read-receipts |
+ | * Tracking Images | ||
+ | * Link tracking | ||
- | If the mail client has turned off automatic image loading, then the image will not be loaded from LUCY and therefore you will not be able to track if the user opened the email. Most mail clients (Outlook etc.) today have disabled automatic image loading. As a result you won't see if users opened the emails. But you still will be able to track clicked links within the email. | + | LUCY uses only tracking images and link tracking, but not read-receipts. |
+ | |||
+ | **Read-receipts: | ||
+ | |||
+ | * Users can generally disable the functionality if they so wish | ||
+ | * Even if it is not disabled, a user may be forced to click a notification button before they can move on with their work | ||
+ | * Even if a user is not forced to click the read receipt, he can simply ignore it and the sender will get no notification | ||
+ | |||
+ | As this technology is perceived very intrusive, limited in its use and does not give any reliable results it is not used by us or any other company in the internet to track opened email. | ||
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+ | ===== Tracking Pixels ===== | ||
+ | |||
+ | Tracking pixels (also known as beacons) let you track email opens. Once embedded in an email, a tracking pixel connects to a 1x1 pixel GIF file stored on LUCY. When the tracking pixel is viewed, it pulls the GIF file from the web server, creating a logged event that lets you know if the user opened the message. | ||
+ | |||
+ | ===== Restrictions with tracking pixels ===== | ||
+ | |||
+ | If the mail client has turned off automatic image loading, then the image will not be loaded from LUCY and therefore you will not be able to track if the user opened the email. Most mail clients (Outlook etc.) today have disabled automatic image loading. As a result, you won't see if users opened the emails. But you still will be able to track clicked links within the email. | ||
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+ | ===== Preliminary downloading image by mail client ===== | ||
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+ | The opposite effect is also possible: some mail clients/ | ||
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+ | ===== Link Tracking ===== | ||
+ | |||
+ | Each link in LUCY contains a unique identifier which enables the application to see, who clicked the link. This technology is used to also determine automatically, | ||
===== Configuration ===== | ===== Configuration ===== | ||
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track_opened_mails.txt · Last modified: 2019/07/25 12:49 by 127.0.0.1