Statistics

Introduction

This section provides comprehensive statistical data for the campaign, offering a dashboard that presents an at-a-glance overview of campaign performance, details of data gathered during attack simulations, access to individual recipient metrics, and tools for comparing campaign outcomes and analyzing recipient data across multiple campaigns.


Campaign Overview

The campaign overview presents administrators with key performance metrics at a glance, offering a concise summary of events and interactions throughout the campaign's duration.

Interpreting Total Stats:

In the "Total Stats" subsection, examine the key performance indicators:

  • Sent: This shows the total number of phishing/awareness emails/SMS messages sent and their delivery rate as a percentage.

  • Clicked: Review the rate at which the links within the emails were clicked.

  • Report: This metric shows the percentage of recipients who reported the phishing attempt.

  • Trained: Indicates the percentage of recipients who completed the assigned Awareness training.

Analyzing Graphical Data Representations:

Below the statistics, refer to the bar charts for a graphical representation of the metrics.

TOTAL STATS:

  • Sent: Number of emails dispatched in the campaign.

  • Clicks: Frequency of recipients clicking on links within emails.

  • Successful Attacks: Instances where the attack met its intended success outcome.

  • Reported: Times the email was identified and reported as an attack by recipients.

  • Invalid Submits: Count of submissions that were not completed successfully.

  • Vulnerable Victims: Reflects the count of recipients who are considered to have vulnerabilities in their browser version.

  • Replied: Responses received to the sent emails.

  • Bounced: Emails that were not delivered to the recipient's inbox.

  • Out of Office: Automated responses indicating the recipient is not available.

SCENARIO STATS:

  • Sent (Blue bar): Emails sent for a specific scenario.

  • Clicks (Green bar): Number of clicks recorded in a scenario.

  • Success (Yellow bar): The success rate of the scenario in question.

Hover over each bar to get detailed figures for the respective category, if the feature is supported.


Collected Data

Collected data encompasses information gathered from web-based phishing simulations, including credentials entered on a fake login page or data transmitted to LUCY from simulated document macros activated by users.

Each entry will be listed below. To view the collected data, select 'Click to View.'

This dropdown allows users to filter the displayed data based on the category it falls under.

  • All: Displays all types of collected data without any filters.

  • Raw Data: Shows unprocessed data exactly as it was captured.

  • Form Data: Filters to show data entered into forms within Lucy, like registration or feedback forms.

  • Login Data: Reveals data related to user login credentials, typically restricted to partial information for privacy.

  • File Upload: Lists data on files uploaded by the Technical Malware test.

  • Interactive Session: Displays data from sessions that involve user interaction, possibly including real-time engagements and their details.


Recipients

The Recipients Statistics page offers administrators a comprehensive overview of individual recipient outcomes, furnishing granular metrics on each participant's engagement with the campaign.

Overview of all recipient statistics:

The total number of individuals targeted in the campaign.

Recipients who completed the desired success action of the phishing simulation.

Detailed Recipient Statistics

In the following section, an administrator can obtain detailed data on each recipient's specific interactions within the campaign.

Each recipient has quick actions available, enabling you to download the training certificate, resend the email, edit recipient details, or update the recipient's statistics.

Click on the recipient's name to gather detailed statistics.

Recipient Profile
  • Name: The recipient's full name.

  • Email: Their email address.

  • Phone: The recipient's phone number.

  • User History: Includes a log of all interactions with the campaigns.

Campaign Interaction Details
  • Lure Sent: Status of phishing lure sent to the recipient.

  • Message Sent: Confirmation of the campaign message being sent.

  • Training Sent: Indicates if the awareness training was sent.

  • Reported: Status if the recipient had reported the simulated email.

  • Stats Updated: Timestamp of the last update to the recipient's statistics.

Engagement Metrics
  • Success Rate: Percentage of successful phishing attempts.

  • Click Rate: Percentage of links clicked by the recipient.

  • Successful Attack: Count of successful phishing attempts.

  • Training Page Visited: Indicates if the recipient visited the training page.

Reputation Level

Visual indicator of the recipient's susceptibility to phishing attempts, which can be customized.

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